“It’s time to speak about something else,” said Jacquemus of his choice to present his collection outside France. “I think the Jacquemus woman is not French—she is a sunny person. That’s what the brand is about: sharing, sun, love, and family.” The Jacquemus woman—and man—is also ironic, using a scuba snorkel as a handbag handle or wearing a leather floatie as an accessory. This irreverent, Pop point of view comes with a heaping soupçon of sincerity, which helps make Jacquemus’s humbly haute clothing so popular among millennial and Gen Z fans. It’s high-minded fashion with a friendly face. - VOGUE

All images taken by Hunter Abrams for VOGUE - all images posted below are my execution of the brief set by:

Key Hair: Mustafa Yanaz

Key Makeup: Risa Hoshino